REWIND has been appointed by global brand and product studio, HOO KOO E KOO, to create a next-generation groundbreaking virtual reality (VR) meditation game.
The game will be an adaptation of the philosophy in the successful book Just Sit: A Meditation Guidebook for People Who Know They Should But Don’t. Authored by Sukey and Elizabeth Novogratz – who both traveled different paths to discovering the benefits of meditation – the easy-to-use meditation guidebook helps even the busiest and most skeptical would-be meditators embrace meditation and incorporate the practice into their daily lifestyle.
The virtual reality game, which is in early development, is expected to launch in 2021. Users will be able to construct their own multi-dimensional happy place, together with a companion – an evolving spirit animal that guides you on a journey of self-discovery. The game will encourage players to maximise their time and build strong habits to help in their everyday lives.
Matt Cyrankiewicz, HOO KOO E KOO’s founding partner and CD said: “Meditation, coupled with VR technologies, can be more precise and personalised and make the learning curve easier. The game element allows us to make it more exciting and rewarding to come back and meditate every day, and in effect reach all the incredible benefits that a meditation habit has to offer. Also, those with anxiety find it difficult to quiet their mind, but VR overcomes this by fully engaging the senses and removing distractions allowing the user to focus and centre themselves in the moment. Unlike digital apps that ask you to imagine a tranquil forest or the colours of a chakra, VR enables you to experience it for yourself. We are excited about working with the talented REWIND team to make this a beautiful and powerful experience.”
Sukey and Elizabeth from Just Sit described the vision for the project: “Over time, the game will evolve into an immersive meditation social platform, where you can view other players’ islands, partake in mass meditations and classes organised by wellness brands and teachers, and interact with other users in their islands.”
Sol Rogers, CEO and founder of REWIND added: “With the stresses and strains we are experiencing globally, the world’s focus now, and for the foreseeable future, is not just on physical health but mental health too. Meditation has been proven, in peer-reviewed scientific studies, to be one of the most effective solutions to stress, and now, an extra dimension can be added through virtual reality. We are working with the HOO KOO E KOO and Just Sit teams to launch a new meditation solution to those looking to enhance their health and wellness in an effective, innovative, and engaging way.”
